The Pourium - Rebranding

• Prize
  Honorable Mention in Brand design / Branding
• Company
  BTI Brand Innovations Inc.
• Lead
  Parveen Dhupar and Danny D'Amario
• Client
  The Pourium
• Video
  Link to video

A wine retailer made the strategic decision to completely rebrand - an initiative that included a new visual identity, name, logo, and updated marketing collateral.A brand story and brand guidelines were developed to help communicate the new look. Branding was then rolled out across all marketing channels and included in-store POP, staff attire and vehicle graphics.