“Trash it. Don’t Flush it.” Campaign

• Prize
  Honorable Mention in Social responsibility Focus / Social Responsibility
• Company
  DCF Advertising
• Lead
  James DeAngelo
• Team
  Lizzy Kitces, Amy Williams, Joy Yih, Jenya Lugina, John Fortune
• Client
  New York City Department of Environmental Protection
• Video
  Link to video

Every day, people flush things down their toilets and sinks and don't think twice. What they don't realize is that these materials, like grease and "flushable" wipes, combine in the sewers to create "Fatbergs" that clog pipes and cause serious issues.This fully integrated campaign educates New Yorkers on this issue and the simple behavior changes they can do to help fix it. Brightly illustrated visuals paired with an upbeat tone encourage New Yorkers to properly dispose of waste by trashing it, not flushing it.