Winner 2024 / Packaging / Sustainable packaging

Taiwan Sweet Potato Growing Guide

  • Prize
    Winner in Sustainable packaging / Packaging
  • University
    Ming Chuan University
  • Lead
    Chen Wen-hua
  • Team
    Angeline Gan Yue Ning

Sweet potatoes were a staple for older generations in Taiwan. Taiwan’s climate is ideal for their growth, and they are easy to cultivate, with leaves that can feed pigs. Almost every early farming household grew them.To promote sustainability and reflect the warmth of Taiwanese people, we designed a sweet potato growing guide with eco-friendly materials. This allows consumers to enjoy planting sweet potatoes while learning about Taiwan's agricultural heritage.The packaging visually represents a sweet potato cross-section, highlighting the unique colors of different sweet potato varieties