Winner 2024 / Packaging / Food

Amul Diwali Special

  • Prize
    Winner in Food / Packaging
  • University
    Savannah College of Art & Design
  • Lead
    Vidisha Shah
  • Credits
    Package photography by Akash Das

A sweet gift that brings people together to share love and make beautiful memories during the festive season of Diwali (festival of lights). Amul, an Indian brand, popular for its dairy products was missing a festive edition of its big chocolate bars. Grabbing this design opportunity, I decided to design a package that can make people feel at home. Diwali involves a lot of decoration and traditions. Keeping that in mind, a package that turns into paper lanterns that can be decorated in our houses is an idea that will let people spend time together and bond more.