Mise Rice Wine Rebranding

• Prize
  Winner in Beverage / Packaging
• University
  Pratt Intitute
• Lead
  Hanzhang Zhu
• Credits
  MISE rice wine; L SID Studio
• Video
  Link to video

The MISE brand and packaging system redesign is a celebration of tradition and togetherness, encapsulated in the timeless essence of rice wine. Our rebranding is based on the theme of rice wine as a cultural bridge, facilitating communication between China and the world, as well as between history and the present.The redesigning encompasses a comprehensive selection of wine bottles, individual packages, and sharing packages, all thoughtfully crafted with the consumption scenarios and target audience in mind.

Systematic graphic designer and illustrator who actively combines multidisciplinary designs together to achieve more user-centric approaches.