museum of contemporary photography

• Prize
  Winner in Brand identity / Branding
• University
  ArtCenter College of Design
• Lead
  Alan Xu
• Video
  Link to video

The new identity system for the museum of contemporary photography is all about embracing simplicity. This doesn't mean sacrificing impact or aesthetics but rather reducing the design to its core elements. By doing so, the brand is able to communicate its message more effectively and build a deeper connection with its audience. Ultimately, becoming an adaptive system designed to stand against time.

From branding and identity to motion graphics, Alan creates fascinating results by reducing color and form to the bare bones.He is also the designer, organizer, and host for ArtCenter’s Design Speaker Series, where he invited and hosted over 20 renowned designers from around the world and designed over 5 extensive campaigns for the series.