ENCO INTERNATIONAL LIMITED

• Prize
  Best of Best in Animations / TV / Film / Animation
  Winner in Brand identity / Branding
• University
  ArtCenter College of Design
• Lead
  Alan Xu
• Video
  Link to video

With versatility at its core, the rebranding of ENCO Group Studio into ENCO INTERNATIONAL LIMITED embraces a dynamic approach. Utilizing a vibrant and adaptable color palette, a bold typographic style, and striking motion elements, the new identity system is crafted to harness contrast, hierarchy, and flexibility. This ensures not only a timeless presence but also the ability to evolve alongside changing trends.

From branding and identity to motion graphics, Alan creates fascinating results by reducing color and form to the bare bones.He is also the designer, organizer, and host for ArtCenter’s Design Speaker Series, where he invited and hosted over 20 renowned designers from around the world and designed over 5 extensive campaigns for the series.