BIOTEX

• Prize
  Winner in Brand identity / Branding, Educational / Posters, Typefaces / Typography
• University
  Art Center College of Design
• Lead
  Ruo Xiao
• Team
  Ruo Xiao

BIOTEX is a biotechnology brand advocating for a shift towards sustainable material solutions by harnessing the power of biology. The brand introduces the name "BIOTEX" symbolizing the convergence of bio elements and textile: still rooted in biology, but with a contemporary and innovative spirit.Inspired by the resilient and adaptive nature of cells, BIOTEX's visual identity adopts a modular system, this fluid visual system represents our commitment to shaping a legacy of sustainable biomaterial innovation, leaving a positive imprint on the environmental landscape for generations to come.