Best of Best 2024 / Branding / Brand identity

Siberia Crane Symbiosis Museum of Nanchang

  • Prize
    Best of Best in Brand identity / Branding
  • University
    Academy Europe
  • Lead
    Zhiguojun PANG
  • Team
    Shuihua LU,Yue GAO
  • Video

Located along Poyang Lake in Nanchang China, this museum exemplifies the harmonious coexistence between cranes and nature. The hall's design draws inspiration from two standing cranes, creatively capturing their resting and active postures. The exterior facade of the coexistence hall is crafted by overlapping outlines of the crane's abdomen and four-legged stance. A gracefully curved line descends from the crane's back, intersecting with the ground to form a symbolic perfect circle, representing Earth as our shared home. Within this dual habitat, humans and cranes coexist in perfect harmony.