Veto

• Prize
  Best of Best in Brand identity / Branding
• University
  Swinburne University of Technology
• Lead
  Ashley Bell

In Australia, we are no strangers to waste. With an average annual purchase of 14.8 kg, or roughly 56 items of new clothing per person per year, we are one of the highest consumers of clothing globally. To combat this, Veto was born. Veto is Australia’s newest pre-loved fashion marketplace changing the way Victorians consume fashion. Why the name? “Veto” embodies the power to say no, symbolising the brand’s defiance against fast fashion, overconsumption, and unsustainable consumer practices. This comprehensive branding project communicates the story of Veto. #greenisthenewblack