Best of Best 2024 / Branding / Brand identity

First Peoples Cultural Festival

  • Prize
    Best of Best in Brand identity / Branding
    Winner in Typefaces / Typography
  • University
    Artcenter College of Design
  • Lead
    Kyong A Oh

This is a festival identity design project for First Peoples Cultural Festival to celebrate National Indigenous History Month in Canada. It is a modern reinterpretation of their historical culture to remind people of Aboriginal history and promote the unique culture of ethnic minorities.The typeface design is developed by reinterpreting aboriginal culture and art by expressing a sense of boldness yet delicacy to represent indigenous people's dignity and craftsmanship. It is mainly inspired by the totem pole, a sculpture that reveals their nature worships.