CxC (ComplexCon)

• Prize
  Winner in Brand design / Branding, Brand identity / Branding
• University
  Artcenter College of Design
• Lead
  Jihwan Jeon

The CxC (ComplexCon) project reimagines the festival's identity by blending elements of street culture with contemporary design. This initiative spans editorial, environmental, and branding design, all unified by a bold, minimalist aesthetic that reflects CxC's dynamic role in fostering creativity and cultural exchange. The project embraces CxC's roots while introducing fresh perspectives, creating a balanced platform for both tradition and innovation.

Intuition isn’t just a gut feeling. It’s a compass honed by time and experience. Born in South Korea and living in the United States, my design style weaves together a tapestry of influences from these distinct cultures. Even before they gained recognition in Korea, the gritty street subcultures of America inspired me early on. This cultural fusion energizes my creative compass, guiding me between the poles of these extremes and making both feel like home. In graphic design, this compass is indispensable. It helps me navigate through uncharted territories to uncover striking visual concepts.