Winner 2024 / Branding / Brand design

SpaceX Rebrand

  • Prize
    Winner in Brand design / Branding
  • University
    School of Visual Arts
  • Lead
    Keumbie Hwang

SpaceX, a leading American aerospace company, is focused on pioneering space technology. The new brand identity highlights the vast possibilities of space exploration, interplanetary travel, and connectivity. I created custom typefaces based on connection through interplanetary travel and developed a new branding system to take us to worlds beyond Earth.