Milan Fashion Week Visual Identity

• Prize
  Winner in Logo design / Branding, Brand identity / Branding
• University
  Artcenter College of Design
• Lead
  Zifei Ding
• Credits
  Instructor: Brad Bartlett

Milan Fashion Week is a carnival for fashion lovers and designers. There are famous and emerging designers, shows, and great collections. Its importance in the fashion world cannot be ignored. It has the simplicity of the old visual system. Although it was formal, for a fashion event held in a city with a rich history, it also needed to incorporate the city's cultural characteristics. I took a reference to a feature of Milanese architecture - arched windows - and redesigned the identity system.