Gender and Branding Catalog

• Prize
  Winner in Catalogs / Books
• University
  Savannah College of Art & Design
• Lead
  Vidisha Shah

An exhibition catalog that focuses on how gender influenced branding. Advertising in the early 1930s was heavily driven by gender-specific roles in society. Not only the products were categorized but also the color of the packaging was selected accordingly. Until the 1990s, when Calvin Klein launched the perfume One with neutral packaging to cater to all masses. This led to a new wave of gender-neutral branding. Displaying this theme for an exhibition will help to educate our community today about how gender is not important but we the people are.