VRide

• Prize
  Winner in Innovative technologies (VR and other) / Advertising, Brand Experience / Digital Solutions, In-Store communication / Retail, VR / TV / Film / Animation
• University
  University of Applied Sciences Darmstadt
• Lead
  Laurin Emmerich
• Team
  Laurin Emmerich, Julia Beck, Sylvaine Poos
• Video
  Link to video

VRide enables users to test a wide range of bikes via Extended Reality simulation, combining a VR headset with a Smart Trainer. This allows for comprehensive testing regardless of availability or weather conditions. Users can test bikes on customizable virtual tracks to compare experiences effectively and make informed purchase decisions. VRide emphasizes comfort comparison and offers haptic feedback through electromagnets and bass shakers to authentically replicate the riding experience.