Winner 2024 / Advertising / Innovative technologies (VR and other)

BITE

  • Prize
    Winner in Innovative technologies (VR and other) / Advertising, Brand identity / Branding, Typefaces / Typography
  • University
    Art Center College of Design
  • Lead
    Ruo Xiao

BITE, a sub-brand under the Biofabricate summit, serves as the representation of the biohybrid robotics section, reflecting the significant advancements witnessed within this field. The concept of BITE's identity is inspired by the fusion of engineered synthetic components with living biological materials: machinery learns from the adaptability of living muscles, sensitivity of sensory cells. Adhering to the rules of the sensitive, transformative modular system, types dynamically adapt across various media, continuously transforming offering an array of shapes with endless combinations.