Made of Millions TikTok

• Prize
  Winner in Social responsibility Focus / Social Responsibility
• Company
  The Made of Millions Foundation
• Lead
  Esther Fernandez
• Team
  Esther Fernandez, Lauren O'Shaughnessy

Our TikTok was created to provide accurate mental health education so that people feel empowered in their recovery journey — whether that’s connecting with someone's story, learning how to better manage symptoms, or being introduced to evidence-based treatments. Our content is radically honest, relatable, and intersectional. The more taboo the topic, the more inclined we feel to educate about it. We format videos into microlearning moments, giving people life-changing information within 1-3 minutes. By the end of 2023, we reached over 300k followers, 30 million views, and 5 million likes.