Fight for Kindness 2023 edition

• Prize
  Winner in Social responsibility Focus / Social Responsibility
• Company
  TypeCampus
• Lead
  Debora Manetti, Shrishti Vajpai
• Team
  Debora Manetti, Shrishti Vajpai, Cosimo Lorenzo Pancini, Francesco Canovaro, Sofia Bandini, Mario De Libero, Andrea Tartarelli, Veronica Iodice
• Client
  Zetafonts Foundry
• Credits
  Text edits: Brenda Vaiani, Soundtrack: LeoworX
• Video
  Link to video

"Fight for Kindness" is a global call to designers worldwide, urging them to contribute typographic messages about the power of kindness. In today's tumultuous times, genuine acts of kindness are fading, prompting TypeCampus to initiate this project as a fusion of art and empathy, capturing kindness, peace, trust, courage, inclusiveness, and ethical integrity. With more than 300 submissions from the design community and the support of influential partners, Fight for Kindness ended with a global multi-location exhibition and an art book showcasing the inspiring designer's contributions.

Zetafonts is an independent digital type foundry based in the heart of Florence, Italy. The foundry has been out of the 20-years long experience of its founders (Francesco Canovaro, Debora Manetti and Cosimo Lorenzo Pancini,) in typographical branding. It aims to produce typefaces that bridge the gap between practical and beautiful, providing finely crafted and innovative yet solid design tools for graphic designers, art directors and brand managers worldwide.