Storebrand Typeface

• Prize
  Winner in Typefaces / Typography
• Company
  Playtype Aps
• Lead
  Daniél Andreasen
• Team
  Knowit Experience, Playtype
• Client
  Storebrand

The typeface was partly inspired by the curves and movement of the logo and design elements of the new visual identity, with the aim to enhance cohesiveness. Its design conveys qualities such as friendliness, dynamism, and trustworthiness, infused with a Nordic flavour. We've crafted select characters to possess unique expressions, adding personality and familiarity to the typeface. With a versatile but limited range of four weights and corresponding italics in both the Display and Text versions, the font is designed to be a workhorse while maintaining simplicity and user-friendliness.

Playtype is a type foundry situated in the heart of Copenhagen, Denmark. For more than twenty years we have been creating retail and custom-made typefaces for global businesses. With the talents of type designer and typographer Jonas Hecksher leading the way, we are dedicated to creating fonts that have something to say. Ones that capture voice, personality and imagination, while altering perception of a brand or product. With a distinctive focus on usable typography, our goal is to create type that balances both aesthetical astuteness and function.