Educational Animated Video Series on the Effects of Neonicotinoid Insecticides on Birds for American Bird Conservancy

• Prize
  Winner in Social / environmental / TV / Film / Animation
• Company
  Online Optimism
• Lead
  Claire Escobedo
• Team
  Claire Escobedo, Amanda Cassingham-Bardwell, Jordan Figueredo
• Client
  American Bird Conservancy
• Credits
  Voice Actors: Cynthia Seats and Sheldon Wright
• Video
  Link to video

American Bird Conservancy, a nonprofit that advocates for birds and their habitats throughout the Americas, came to us for two videos to educate legislators and the public on the negative effects that neonicotinoid insecticides have on indigenous bird species in North America and what should be done to reverse them. We used stock images of native bird species, hired voice actors who emphasized the urgency of the issue, and designed a variety of motion graphics of birds and text to effectively engage and educate viewers and give a call to action to both respective audiences.