Choose Better Eggs

• Prize
  Winner in Social / environmental / TV / Film / Animation
• Company
  The Garden Creative
• Lead
  Scott Rinebold, Art Direction
• Team
  Creative Director, Mike Ring/ Animation Direction, Scott Rinebold/Illustration - Guillherme Franco, Scott Rinebold, Justin Wolfson, Motion GFX/Scott Rinebold, Ian Grier, Nico Dicola
• Client
  Animal Welfare Institute
• Video
  Link to video

We were asked by the Animal Welfare Institute to create a spot for their paid social campaign. The goal was to show egg labels and provide clarity behind the lifestyles of the hens on them, to motivate buyers to buy pasture raised.The real story is filled sad images, so we intentionally decided to animate the spot, telling the story in a less morbid, more engaging way. We felt it would appeal to the target shoppers who buy eggs but are uneducated about the labels.We love this innovative spot with high-end illustration, motion graphics, and SFX. It explains a complex system in a subtle way