Yu'e bao x Naturehike 3D Promotional Video

• Prize
  Winner in Promotional video / TV / Film / Animation
• Company
  Ant Group
• Lead
  Dian Huang
• Team
  Ant Creative Center
• Client
  Ant Group
• Credits
  Team Members: 'Punk Teng' 'Zoe Lu'
• Video
  Link to video

Camping has become a new lifestyle for young people and office workers. This case uses 3D animation and humorous storytelling to reversely present two products in "stupid ways of using them", breaking the shackles of traditional brand promotion, bringing a unique and unforgettable visual experience to the audience, and showing the charm and value of brand products in a dynamic and creative way.Calling on young people to temporarily put down their work and go out into nature.