Capital One Café

• Prize
  Best of Best in In-Store communication / Retail
• Company
  Valerio Dewalt Train
• Lead
  Cody Hartleben, Allison Rokusek
• Team
  Joe Lawton, Yonglin Chen, Chris Lai, Jacob Goble
• Client
  Capital One

M-O reimagined the Brand Kit of Parts, evolving the look and feel of Capital One Cafés while preserving their local identity and connection to the broader Capital One brand.M-O designers updated coffee and banking signage, introduced branded installations, and refreshed the approach to color, materials, and messaging. The interiors, designed to feel grounded and calm, feature minimalistic aesthetics. Inspired by the architecture, the signage and installations incorporate rounded edges, soft geometry, clean lines, and a neutral palette with pops of color, creating a cohesive atmosphere.