Blanton's Limited Edition 2023

• Prize
  Winner in Limited Edition / Packaging
• Company
  Coho Creative
• Lead
  Jon Shapiro
• Team
  Ronald de Vlam Partner & Chief Innovation Officer, Monica Campbell Senior Design Director, Annie Ledford Senior Design Director, Christopher Combs Design Director, Sarah Balog Designer, Shonda Leen Realization Director, Kevin Bova Senior Designer Render
• Client
  Age International
• Video
  Link to video

Blanton’s Single-Barrel Bourbon produces limited edition packaging for La Maison du Whisky, showcased at Whisky Live in Paris. The packaging meets three objectives: Tell a rich brand story, convey top luxury, and connect with a younger bourbon drinker. Bourbon starts with water, so the design theme is based on the riverine spirit of two very different cities: Paris, France and Frankfort, Kentucky. Moving from traditional visual cues, it adopts a contemporary and youthful aesthetic with foils and spot varnishes. The impression is one of uncompromising luxury, appropriate to all bourbon lovers.