GUOMAOSI Canelé Packaging

• Prize
  Winner in Food / Packaging
• Company
  Ti-Ming Chu Workshop
• Lead
  Ti-Ming Chu
• Client
  GUOMAOSI
• Credits
  Photo by Whitehand Studio

Amidst the brand's standard fluorescent yellow printing, the choice of paper comes from a local Taiwanese paper mill, embellished with special processes like "embossing" and "pearlescent foil." Opting for pearlescent foil to evoke a subtle and exquisite inner glow, requiring a play of light to be read with precision. Simultaneously, utilizing the gentle shifts of light and shadow at various angles. Using the embossing technique to manifest the dimensionality inspired by the sundial.

In 2014, I started my own studio, Ti-Ming Chu Workshop, focusing on branding, graphic design, typography and art direction. Emotional Content with the clients is vital as it allows me to be fully immersed in the story they are trying to tell.