NAI

• Prize
  Winner in Food / Packaging
• Company
  A.S. Strategy Branding & Communication
• Lead
  Antonia Skaraki
• Team
  Antonia Skaraki, Marios Antonopoulos, Naya Koutroumani
• Client
  ELGEKA

Crafting a client’s corporate gift, we reflected on the resilience needed in the face of rejection. On how much talent is being wasted just because someone says "no" at a crucial moment. We remembered the story of Michelangelo, who in 1501 took a rejected piece of marble and transformed it into David. That discarded marble inspired us. We found pieces no one wanted, marble that would end up in the rubbish, and created packages for a high-quality olive oil. Each such package is unique and highlights the beauty of its marble. We named this pack ‘YES’ in reaction to the dismissive ‘NO’.

We’ve been around for 30 years. And turn younger by the day. We’re one solid team of 8 different characters. We believe creativity can change the world. We take our work seriously but not ourselves. Before we analyze a product, we sense its aura. Before we categorize it, we feel its power. We have the passion to make a difference and the knowledge to support it. We walk first then run. We don’t look troubled when troubleshooting. Every idea is a positioning on life. Every client is unique. We have a journey together. Let’s walk.