2023 McCafé Holiday Cups

• Prize
  Winner in Beverage / Packaging
• Company
  Boxer Brand Design
• Lead
  Diana Samper
• Team
  Ross Knezovich, Meg Meyers, Lisa Burgess, Brian Torbik, Megan Luckett
• Client
  McDonald's USA

Holiday cups are a big deal. For some, they act as an important reminder to finish up holiday gift shopping. For others, they act as the perfect excuse to grab a warm beverage with a loved one.For McCafé, holiday cups allow for a seasonal twist on the brand promise to create moments of real coffee satisfaction made simple. That’s why we wanted to celebrate the end of 2023 with a design that is bold like McCafé drinks, simple like the menu and colorful like everyone that visits McDonald’s every day. The designs are celebratory, vivid, and modern.