NBA Mental Health Awareness Month: Join the Squad

• Prize
  Winner in Microsites / Online Media
• Company
  Reingold, Inc.
• Lead
  Joseph Ney
• Team
  Micah Lubens, Emma Watson,Chidi Opaigbeogu, Nikki Blackman, Michael Sharp, Kerry Porter, Matthew Campolongo, Carly Wooten
• Client
  National Basketball Association (NBA) Mind Health

In May 2024, for Mental Health Awareness Month, Reingold collaborated with NBA Mind Health on a campaign promoting six steps to enhance mental wellness: move, play, pause, learn, connect, and nourish. The campaign featured an interactive personality quiz that identified users' preferred approach and a light-hearted Mind Health Squad basketball persona. A custom results page offered videos and concise tips for utilizing their mental health skill and a fun introduction to the world of their Mind Health Squad persona.

Reingold has a 30-year track record of launching innovative campaigns that achieve measurable impact for mission-driven organizations and businesses.