smartclip website redesign

• Prize
  Winner in Websites / Online Media
• Company
  smartclip
• Lead
  Shira Leffel
• Team
  Lisa Riscke, Andreas Meier, Harshita Parnami, Karen Knüppel, Lee Richter, Okan Tustas, Ricardo Cabral, Rosen Dimitrov
• Client
  N/A
• Credits
  N/A
• Video
  Link to video

smartclip, the adtech development unit of RTL Group, develops privacy-first adtech solutions for the largest broadcasters in Europe. Their new website isn't just a visual facelift; it's a bold statement about redefining how adtech is marketed. The goal: move away from adtech’s complex flow chart comfort zone and make adtech more tangible by using 3D motion graphics and the faces of their people to tell the story of their brand. It's a testament to their belief that it's not just about the products but the people and relationships that drive innovation forward.

smartclip is the adtech development unit of RTL Group — Europe’s leading free-to-air broadcaster group. Our proprietary advertising technology is custom-built for the needs of European broadcasters and publishers — enabling media owners to implement smarter monetisation strategies. We are committed to delivering the most innovative ad experiences spanning in-stream, out-stream, addressable TV, connected TV, audio, and gaming — ultimately empowering brands with true cross-screen storytelling opportunities on all devices.