Rodeo 39

• Prize
  Winner in Environmental Graphics / Functional Typography
• Company
  RSM Design
• Lead
  Suzanne Schwartz, Harry Mark FAIA
• Team
  Cory Clinton, Max Mcilwee, Will Heinze
• Client
  Frontier Real Estate Investments
• Credits
  Allison Richter Photography, David Loyd
• Video
  Link to video

RSM Design teamed with Frontier Real Estate Investments to develop the naming, logo and brand character for a dynamic new market hall with a mix of food and beverage tenants, a brewery, a flower shop and a tattoo parlor. The “Rodeo” name is intended to invoke the excitement and vibrancy that this project radiates, with “39” representing the location and state route number. RSM Design proposed using large wall mural installations as primary wayfinding elements. The goal of this concept was to create visual landmarks as well as beautify the neighborhood at the same time.