Working closely with the Edelman family to ensure the storytelling was accurate, authentic, and inspiring, the exhibition’s overarching narrative aimed to capture the courageous vision for the company while also showcasing its enduring momentum. The centerpiece of the exhibit is a symbol of the power of story – specifically, how Dan understood the impact of communication as an art and profession. The centerpiece nods to the founder's penchant for handwritten notetaking through an installation where pages appear to be flying off his desk suspended in the air.