From Vision to Visuals: The Strategic Branding of TechX Ventures

• Prize
  Winner in Brand identity / Branding
• Company
  Lively Green Strategic Design
• Lead
  Jeff Au
• Client
  TechX Ventures
• Credits
  Senior Designer: Priscillia Rosalie

TechX Ventures, a subsidiary of HTX, needed a brand that reflected its unique positioning.Our user-centric approach began with analysing market trends and competitor positioning. Understanding TechX's core values – safety, collaboration, and innovation – guided our design process. The typography choice symbolises unity, while the colour palette represents fresh ideas and reflects dynamism.Our design positions TechX as a global leader in security and collaboration, seamlessly integrated with HTX to shape the future of public safety technology.

We are a Strategic Brand Consultancy building memorable and meaningful branding and communications design through value-driven, long-term partnerships with businesses and communities.We create engaging and compelling brand experiences for startups, corporates, and communities to create immersive impact on their audiences.