BinarLab specializes in custom software development. To represent the IT industry, we used 0&1 binary code symbols in the logo. The 0, 1 and the arrow between them symbolize the process of transformation from starting to leading position. This reflects the idea that BinarLab can help businesses achieve success faster than they expect. We call it "Turbo start from zero to #1". We developed an original font that repeats the smooth curves and shapes of the key symbol to create maximum visual unity with the symbol. The triad of red, black, and white colors perfectly structures the identity.