LICULAR - Next Generation Battery Recycling for Mercedes-Benz

• Prize
  Winner in Brand design / Branding
• Company
  FG Branddesign
• Lead
  Frank Rösner
• Team
  Georgios Simoudis, Robin Baral
• Client
  LICULAR GmbH

As a subsidiary of Mercedes-Benz AG, LICULAR GmbH is dedicated to closing the material cycle and enhancing sustainability in electromobility. FG Branddesign supported the entire branding and design process - from naming and positioning to logo creation and comprehensive corporate design. Bold typography, theme-related colors, expansive imagery, and strong iconographic elements convey the story under the headline “Close the Loop. Open the Future,” illustrating a world where technological advancement and resource conservation go hand in hand.

FG Branddesign is a communications agency for identity-driven brand design based in Stuttgart. Founded in 2010, the agency's clients include owner-managed companies from the premium and luxury segment as well as global players from the B2B sector and technology start-ups. The agency has received over 50 international awards for its corporate design, film and UX projects.