Corporate Design Relaunch Jamtalhütte

• Prize
  Winner in Brand design / Branding
• Company
  Jaeger & Jaeger
• Lead
  Olaf Jäger
• Team
  Olaf Jäger, Creative Direction, Regina Jäger, Key Account Management, Tanja Weich, Art Direction, Reinhard Thomas, Art Direction digital
• Client
  Jamtalhütte, Gerhard Walter

The Jamtalhütte in Galtür is a traditional hut, one of the largest in the DAV, which has been given a completely new look following a change of ownership. It was due to open within 2 months - that's the whole story. There was a desire to keep the logo, but it was quickly discarded for a variety of reasons. One of them was that everyone in Tyrol actually just calls the Jamtalhütte “die Jam”, or “d'Jam” for short. So it follows: D and apostrophe become one (like strategy and design). Thus shortened, a striking word mark is created, a new monochrome visual language and a new website.

jäger&jäger is an owner-run agency for Brand Identity and Branded Content. We love to inspire people … Our customers, through personal, close and agile collaboration … Your customers, through an exceptional brand experience.The best is yet to come.