FNR - Redesign

• Prize
  Winner in Brand identity / Branding
• Company
  Studio Polenta
• Lead
  Sara Giubelli
• Team
  Annick Kieffer, Sara Giubelli, Claire Ramos
• Client
  Luxembourg National Research Fund (FNR)
• Video
  Link to video

We worked on a complete redesign by choosing a bold and dynamic way, highlighting how the brand is using its acronym.As the FNR’s presence is well established, the redesign is an evolution of the previous one. By ingeniously utilising negative space, we symbolise the openness of science to the outside world. We designed the letters F, N and R in the logo and structured the entire identity around these shapes to create elements that could be infinitely adaptable. The identity is a powerful reflection of FNR's values. It has been designed to be modern, dynamic and forward-looking.

We are a female led creative agency in the heart of Luxembourg-City, founded back in 2013. We choose our design ingrediences carefully, to create the best outcome. A mix of playful, bold, unusual and colourful concepts are our recipies. Visual identities, editorial design and innovative print work are our trademarks. Our design can be loud, shy, sophisticated or simple. It just needs to follow one rule. Driving emotions. Working in a small team leads to many fruitful collaborations. We believe in pushing ideas further, in collaborations and unusual approaches.