Lucky Bread

• Prize
  Best of Best in Promotional items / Branding
• Company
  A.S. Strategy Branding & Communication
• Lead
  Antonia Skaraki
• Team
  Antonia Skaraki, Naya Koutroumani, Andreas Deskas
• Client
  A.S. Strategy, Branding & Communication
• Video
  Link to video

For our corporate gift, we wished Happy New Year to our clients by using a traditional art, which is gradually disappearing. We travelled to Crete to find the "xompliastres," the women who make the so-called wedding round breads. These are pastries made of dough, adorned with intricate symbols, and crafted with such detail they are almost works of art. Since the personal element was important to us, we gave the women our own symbols for them to mold. Each conveyed its own message, and together they formed our wishes pack for good luck in all new beginnings.

We’ve been around for 30 years. And turn younger by the day. We’re one solid team of 8 different characters. We believe creativity can change the world. We take our work seriously but not ourselves. Before we analyze a product, we sense its aura. Before we categorize it, we feel its power. We have the passion to make a difference and the knowledge to support it. We walk first then run. We don’t look troubled when troubleshooting. Every idea is a positioning on life. Every client is unique. We have a journey together. Let’s walk.