Relaunch Corporate Design for Haus der Geschichte Baden-Württemberg

• Prize
  Winner in Brand design / Branding
• Company
  Jaeger&Jaeger
• Lead
  Olaf Jäger
• Team
  Olaf Jäger, Creative Direction, Regina Jäger, Key Account Management, Tanja Weich, Art Direction, Michael Haberbosch, Design, Carina Wezstein, Design, Nico Nolle, DTP, Animation
• Client
  Haus der Geschichte Baden-Württemberg
• Video
  Link to video

The “Haus der Geschichte Baden-Württemberg” is unique in its own way. It traces the history of the state over the past 200 years and always establishes the overall historical context. The aim is to depict the German southwest in all its facets.These facets are reflected as a brand code on all motifs in transparent, monochrome "time layers". The intensive colourfulness of the time layers is based on a newly defined colour spectrum that expands the state colours yellow (Baden) and red (Württemberg) by the multitude of nuances.

jäger&jäger is an owner-run agency for Brand Identity and Branded Content. We love to inspire people … Our customers, through personal, close and agile collaboration … Your customers, through an exceptional brand experience.The best is yet to come.