Agile Station - Strategy, Branding & Identity Design

• Prize
  Winner in Brand design / Branding
• Company
  JD Designs
• Lead
  James Dawson
• Client
  Agile Station

The Agile Station is an autonomous charging station designed for electric vehicles, such as motorized mobility vehicles. The visual identity represents innovation, simplicity, sleek product design and accessibility. The lightning bolt that forms part of the brand icon communicates how customers can quickly and effectively charge their mobility devices without human interaction. The fluid, pulsating pattern, emulates the seamless process of wireless charging. The primary light purple evokes a sense of peace, confidence, creativity and innovation.