Villafrance becomes vif.

• Prize
  Winner in Corporate identity / Branding
• Company
  Jaeger & Jaeger
• Lead
  Olaf Jäger
• Team
  Olaf Jäger, Creative Director, Regina Jäger, Key Account Management, Rebecca Trunz, Carina Wezstein, Design, Reinhard Thomas, Art Director Digital, Nico Nolle, DTP
• Client
  vif Solutions GmbH
• Video
  Link to video

A new umbrella brand strategy was developed for the Villafrance group of companies. The new name not only carries on the roots of the old name, vif is synonymous with lively, alert, dynamic and vital. As a gallicism, the new name refers to the core business of the group of companies: they are specialists for the French business of German companies and for the German business of French companies.vif Solutions - Un pour alles. Not only the claim, but the entire address is in a charming language mix of German and French: here they speak "Frerman"!

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