Agency Guacamole x Redken: Acidic Color Gloss Launch Event

• Prize
  Winner in Brand Activation / Branding
• Company
  Agency Guacamole
• Lead
  Anne Huffman
• Client
  Redken
• Video
  Link to video

Agency Guacamole helped leading professional haircare brand Redken successfully launch Acidic Color Gloss, an all-new product with industry-leading innovation to increase the hair's shine to hair professionals, consumers, influencers and press through an exciting event in Los Angeles, encouraging attendees to "Ignite their Inner Shine" with several activations and photo moments across the event.The event ignited buzz across social media, leading to extremely successful sales of the collection in the months since the event and more opportunities for AG to produce events for Redken!