ZERO EC – The Electron Revolution

• Prize
  Winner in Brand design / Branding
• Company
  FG Branddesign
• Lead
  Frank Rösner
• Team
  Georgios Simoudis, Robin Baral
• Client
  ZERO EC

Zero EC is the first company to harness free electrons for high-performance data transfer with practically zero energy consumption. The objective of the startup’s new corporate design, including the logo, was to develop a bold brand identity combining scientific ambition and daring vision. The visual solution developed for this purpose relies on very extroverted typography, attention-grabbing yet scientific-looking key visuals and a unique color scheme. In their interaction, they set the stage for the claim of a revolutionary technology in a self-confident and visionary way.

FG Branddesign is a communications agency for identity-driven brand design based in Stuttgart. Founded in 2010, the agency's clients include owner-managed companies from the premium and luxury segment as well as global players from the B2B sector and technology start-ups. The agency has received over 50 international awards for its corporate design, film and UX projects.