Umbrella Collective Brand Redesign

• Prize
  Best of Best in Brand design / Branding
• Company
  New Void
• Lead
  Tamas Kosa
• Team
  Daniel Gyori, Gabriella Toth, Dalma Jonas
• Client
  Umbrella Collective
• Credits
  Icon animation by Marcell Gulyas
• Video
  Link to video

The redesigned identity and slogan embody Umbrella Collective’s innovative ethos and cinematic expertise. Reflecting both the brand’s legacy and forward-thinking aspirations, we have crafted a visual system that captures the essence of perpetual movement and transformation.The visual language of our In Motion concept evokes film posters, with the rippling, undulating movement of the letters and the contrast between wide and narrow letterforms creating an exciting rhythm in the appearance. Animated icons have also found their place in the system, reinforcing the most important key messages.

New Void is a multidisciplinary creative studio and production house creating novel brand expressions for ambitious clients. With a focus on immaculate branding and memorable content, our team of strategists and creatives curates experiences to match your brand’s ambition and elevate its image.