Winner 2024 / Branding / Brand identity

1803 Fund Brand

  • Prize
    Winner in Brand identity / Branding
  • Company
    Smith & Connors
  • Lead
    Talie Smith
  • Team
    Talie Smith, Robyn Baker, Selena Trager, Scott Smith, Madison Whitmarsh, Diana Goldman
  • Client
    1803 Fund

The 1803 Fund brand identity embodies the meeting of raw and refined, resulting in two distinct logos that capture all of the organization's personality. Expressive logo numerals serve as the foundation, paired with vibrant patterns and textures representing Black culture and Portland's unique character. These elements combine to create dynamic collages that evoke community, mobilization, and growth. The visual system reflects 1803 Fund's mission to empower and uplift, speaking to both grassroots activism and sophisticated philanthropy.