Access Yoga Brand Identity

• Prize
  Winner in Verbal Identity / Branding, Brand identity / Branding
• Company
  Studio Mammmal
• Lead
  Aubrey Sanders
• Client
  Access Yoga

Access is a new yoga and movement studio bringing a fresh perspective to New York City’s wellness space: that there is no "right" way to do yoga. We helped Access to differentiate in a highly competitive market with a simple but robust verbal strategy that can meet busy New Yorkers where they are. The visual identity's art direction prioritizes clarity and distinctiveness, extricating basic shapes from asanas to find new and somewhat naive forms that emphasize imperfection and individuality as essential aspects of the practice.