Moorfields Eye Charity raises money to benefit patients with sight loss at Moorfields Eye Hospital and worldwide. The campaign aimed to highlight the impact of sight loss on patients and emphasise the transformative work of the hospital.Animated digital and print posters were placed near the hospital, in Old Street underground station, London. These were supported by radio ads and on social channels, contributing to widespread visibility and exceeding the campaign’s goals.Results included a 777% increase in website traffic, a 243% boost in social media followers, and 4,195 new contacts.
Red Stone is a multi-award-winning creative agency based in East London.We have a team of highly experienced strategists, creatives and project managers. We balance award-winning creativity with meticulous organisation to deliver your project and achieve your aims.We work with organisations to develop and execute effective strategies that deliver awareness, uptake and positive results.We work hard to understand the unique needs of our clients: their aims, their vision.