#CoatYourThroat

• Prize
  Winner in Social media campaigns / Advertising
• Company
  Hireinfluence
• Lead
  Amanda Grover
• Team
  HireInfluence, Ricola
• Client
  Ricola
• Video
  Link to video

The Ricola #CoatYourThroat campaign strategically engaged a diverse range of influencers to spotlight the new Throat Balm, targeting those who experience daily throat irritation. This resulted in 26M impressions, surpassing our 13-20M goal by 6M and reaching over 20M individuals. With 23M video views across Instagram and TikTok, our engaging content effectively showcased product benefits and flavor, driving brand awareness. The campaign also boasted a remarkable 13.17% engagement rate, exceeding industry benchmarks and underlining the content's resonance among target audiences.

HireInfluence is an award-winning agency, serving the most established brands in the world since 2011. We provide full-service marketing solutions - including development of experiential strategies, hand curation + casting of right-fit talent, and execution of comprehensive, interactive, cross-channel promotions, media buying, OOH billboard placements, event marketing, public relations, and paid + organic social activations. We have been exceeding expectations for marketing agendas for over a decade - managing strategic campaigns for the likes of Microsoft, KISS, Grammarly, and McDonalds.