Scoot Safe

• Prize
  Winner in Outdoor advertising / Advertising, Social responsibility Focus / Social Responsibility
• Company
  Din
• Lead
  Dingun Ko
• Team
  DIN, KONGJU NATIONAL UNIVERSITY, JINJIN PRODUCTION, GROOT, PATHFINDER, EOPOST, WIDE EAST
• Client
  Mobility ICT Division
• Video
  Link to video

“Safety is Simple” E-scooter riding, which has become a global issue, is also a major social problem in South Korea, with accident rates increasing immensely and requiring urgent resolution. We launched the Scoot Safe campaign, creating the world’s first short-form video traffic signage that portrays dangerous situations encountered on e-scooter rides in an easy, fun, and relatable manner. The videos were distributed via QR codes, to be viewed upon scanning the QR codes on e-scooters near university campuses, allowing students to learn essential traffic laws quickly and easily.