Icelandic Glacial Water - Fire & Ice

• Prize
  Winner in Digital marketing / Advertising, Other Sounds Design / Sound Design, TV Advertising / TV / Film / Animation
• Company
  Phoenix Media Group
• Lead
  Jeffrey Man
• Team
  Chris Phoenix, Jeffrey Man, Olivia Boren, Michelle Grieco, Molly Hersh
• Client
  Icelandic Glacial Water
• Credits
  Gregg Conde - Director of Photography

Iceland is the land of Fire and Ice. Where the purest water in the world is born. Icelandic Glacial Water called on Phoenix to create two broadcast spots (which could also be repurposed for IG) for this iconic brand. All campaign footage was shot live, on location in Iceland. The campaign lead IGW to their highest two months of sales in company history, for both June and July, up 43% and 45% respectively, while retail accounts jumped 17%.

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